How has the Ice bucket challenge spread awareness?

Although the original idea of the Ice bucket challenge was to spread awareness of ALS, the Ice bucket challenge also played a huge role on how viral campaigns can bring attention to health issues, or mental health issues that people may have not even known of. This challenge demonstrated the power of social media and community engagement through breaking down stigmas and generating conversations around mental health and health conditions that are often overlooked. The campaign set a narrative for how awareness can be spread in a fun, engaging, and impactful way, ultimately influencing how mental health advocacy is approached in the digital age.